Browsing Independent Study by Issue Date
Now showing items 1-20 of 24
-
Satisfaction to marketing communication tools : a case study of business organization of the office of the welfare promotion commission for teachers and educational personal (BOWT)
(2012-10-15)The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study ... -
Consumer's perception toyota camry hybrid brand's image in bangkok metropolitan region
(2014-10-21)The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of ... -
Media exposure and the factors of marketing-mix affect on purchase decision condominium in bangkok: l.p.n. development public company limited
(2015-08-24)This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where ... -
Integrated marketing communication related to Air force club’s image
(2015-08-24)The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs, (2) to study aspect of fans to Air Force Club’s image, (3) to compare demographic characteristics ... -
Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis
(2016-09-02)The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ... -
Communication towards buying decision on alcoholic beverage (Beer) via modern trade channel in bangkok case study : boon rawd brewery company limited
(2017-08-10)This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication ... -
Behaviors of outdoor advertising selections : case study of Plan B Media public company limited’s customers
(2017-08-10)Research Objectives were the followings; firstly, to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers, Secondly, to study levels of Marketing Mix influencing ... -
Public relations media of the crown property bureau towards attitude and behavior in social responsibility participation
(2017-08-10)The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and ... -
The Relationship of marketing communication tools and decision for service of animal hospitals in Bangkok
(2017-08-10)The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok, and (2) to explore the relationship of marketing communication tools and decision ... -
Marketing communication channels effect on consumer decision making among generation Y in Bangkok
(2018-07-05)The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ... -
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
(2018-07-05)The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ... -
Impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers
(2018-07-05)This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the ... -
Communication to create the image of public relations department through its website
(2018-07-05)This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on ... -
Motivation and marketing mix influencing the decision to purchase food truck in Bangkok
(2018-07-05)The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok, 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok, 3) study consumers’ ... -
Marketing communication channels toward buying decision of reebok products in Bangkok
(2018-07-05)The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of ... -
Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
(2020-11-18)The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ... -
A study of marketing mix toward relationship of satisfaction of laundry service : a case study of Sao Thong Hin subdistrict municipality, Nonthaburi
(2020-11-18)This research aimed to study impact of demographic factors on laundry service consuming, and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers ... -
Social networking communication and word of mouth communication affecting the consumer behavior of pet café in Bangkok
(2020-11-18)This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected ... -
Marketing mix affecting cinema purchase decision in Bangkok
(2020-11-18)Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema, there are also online movie channels giving viewers more choices. Therefore, cinema operators should continue to ... -
The relationship between the image of state railway of Thailand and purchase decision : the case study of 115 new trains
(2020-11-18)The objectives of this research are to 1) study the corporate are to image of the State Railway of Thailand and 2) the image of the service by State Railway of Thailand that is related to the decision to use 115 new passenger ...