A study of marketing mix toward relationship of satisfaction of laundry service : a case study of Sao Thong Hin subdistrict municipality, Nonthaburi

Abstract

This research aimed to study impact of demographic factors on laundry service consuming, and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers residing in Sao Thong Hin Sub district Municipality, Nonthaburi. A questionnaire was a tool which reliability of Cronbach alpha coefficient showed 0.955, with statistical analysis of Frequency Distribution, Percentage, Mean, Standard Deviation, Chi-Square and Pearson Correlation. The results shown that; The customers express their opinions on the scale of high towards every marketing mix including staff, places, processes, prices, service quality, physical factors of services, and marketing promotions, respectively. The customers satisfy with overall marketing mix on the scale of very high, ranking first the fact that staff were attentive to details. Education levels affect satisfaction level on the topic of inside and outside cleanliness of the shops. And occupation did vary satisfaction on the topic of loss and damaged garments guarantees. The factors of marketing mix including services, price, places, marketing promotions, staff, processes, and physical aspects of services did affect satisfaction on the marketing mix on laundry services.