Media Exposure and the Factors of Marketing-Mix Affect On Purchase Decision Condominium in Bangkok: LPN Development Public Company Limited
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This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage, mean scores, t-test, one way ANOVA.
- Independent Study