Browsing Faculty of Mass Communication Technology by Author "arit@rmutp.ac.th."

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Awareness, Knowledge, Attitude, and Behavior on Global Warming of Residents in Bangkok Metropolitan Region

Arpavate, Wimonpan; Papattha, Chantana (2012-05-02)

This research aimed to investigate media exposure, awareness, knowledge, attitude, and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure, ...
Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area

Srinoul, Nattanat (2014-06-05)

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers ...
Perception and Retention Product Placement Ban Nee Me Ruk Sitcom Related to Purchasing Decision Behavior

Sudpan, Kotchaphan (2014-05-28)

The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom), 2) to compare demographic characteristics purchasing decision behavior, and 3) to ...