Browsing Faculty of Mass Communication Technology by Title
Now showing items 1-20 of 105
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Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis
(2016-09-02)The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ... -
The analysis on the ecotourism promoting media produced by the concerned agengies in suphanburi province.
(2561-08-21)This research was aimed at analyzing the content and method of communication the embedded in ecotourism promoting media produced by the concerned agencies in Suphanburi province utilizing semiotics and concepts concerning ... -
Attitude and advertising media exposure of the BTS passengers
(2561-08-23)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Attitude and advertising media exposure of the BTS passengers
(2020-01-10)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
The attitude of target audience living in bangkok metropolitan area towards corporate social responsibility project through corporate advertising
(2015-06-05)The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; ... -
Awareness, Knowledge, Attitude, and Behavior on Global Warming of Residents in Bangkok Metropolitan Region
(2012-05-02)This research aimed to investigate media exposure, awareness, knowledge, attitude, and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure, ... -
Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals
(2011-09-15)The objectives of the research titled ''Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals"were to study:1) the media exposure behavior of Bangkokians towards ... -
Behaviors of outdoor advertising selections : case study of Plan B Media public company limited’s customers
(2017-08-10)Research Objectives were the followings; firstly, to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers, Secondly, to study levels of Marketing Mix influencing ... -
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
(2018-07-05)The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ... -
The Communication and Community Participation to Northern Smog Pollution of Youth in Chiang Mai
(2017-07-08)The purposes of this study were to investigate 1.Smog problems exposure to mass media 2. Community Participation to Northern Smog Pollution of Youth in Chiang Mai 3. The relationship between smog problems exposure ... -
Communication behavior and political participation of the people in Bangkok
(2013-07-30)The purposes of this study were to investigate l.political information exposure to mass media 2. political participation of people in Bangkok metropolitan area. 3.The relationship between political information exposure to ... -
Communication behavior on Facebook of students at Rajamangala University of Technology Phra NaKhon
(2014-07-09)This research aims to study about usage behavior of Facebook users, their expectations, uses and gratifications as well as the relation between expectations, uses and gratifications of Facebook users and communication ... -
Communication Behavior on Facebook of Students at Rajamangala University of Technology Phra NaKhon
(2012-05-02)This research aims to study about usage behavior of Facebook users, their expectations, uses and gratifications as well as the relation between expectations, uses and gratifications of Facebook users and communication ... -
Communication to create the image of public relations department through its website
(2018-07-05)This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on ... -
Communication towards buying decision on alcoholic beverage (Beer) via modern trade channel in bangkok case study : boon rawd brewery company limited
(2017-08-10)This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication ... -
Computer for mass communication instruction to blind students
(2014-07-08)This qualitative research by non-participative observation and in-depth interview with blind students aims to improve Computer for Mass Communication instruction to blind students. The research found that blind students ... -
Consumer's perception toyota camry hybrid brand's image in bangkok metropolitan region
(2014-10-21)The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of ... -
Creating share value effected to decision making in mobile network user
(2020-03-04)The objectives of this research is to study (1) The demographic of mobile users effected to mobile network’s decision making, (2) The creating shared value of mobile network effected to mobile network users’ decision making. ... -
Current Image and Desired Image of RMUTP Graduates
(2012-03-28)The objectives of this research were to study and compare viewpoints of employers regarding current image and desired image of Rajamangala University of Technology Phra Nakhon graduates. Survey research methodology was ...