Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals
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The objectives of the research titled ''Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals"were to study:1) the media exposure behavior of Bangkokians towards quit smoking media campaign using fear appeals,2) the attitude of Bangkokians towards fear-bases quit smoking media campaign,3) the relationships among media exposure behavior,attitude,and satisfaction of Bangkokians towards fear appeal media campaign on quit smoking . The research methodology was a mixed-method type, using survey research for quantitative study and in-depth interview study. In doing one-shot post-test survey questionnaire was distributed for collecting data from 400 Bangkokians randomly selected. In the part of in-depth interview,10 smokers with at least 1-year smoking experience residing in Bangkok area were picked as interviewees.seven of them were male and the rest were female.
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