Browsing Faculty of Mass Communication Technology by Subject "Advertising"
Now showing items 1-3 of 3
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Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis
(2016-09-02)The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ... -
Attitude and advertising media exposure of the BTS passengers
(2561-08-23)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
The representations of masculinities in GM magazine advertisement in Thailand
(2020-08-20)A study of the representation of masculinities in GM magazine advertisement in Thailand is a qualitative research. This study aims to (i) explore the cultural power dynamics that articulate the formulation of Thai ...