Decision to select service and need of marketing mix factor of Koun Indy Restaurant ‘s customers

Abstract

The objectives of this research were to study decision to select service and need of marketing mix factor of Koun Indy Restaurant ‘s customers. The sample used in this study was consumers who used their services of Koun Indy Restaurant both branches 1) Muang Thong Thani Branch 2) Samsen Branch. The sample selection methods by stratified random sampling of 217 people. Found that in this group. The consumer division, Muang Thong Thani Branch share of 39 percentages. And Samsen Branch share of 61 percentages. The instrument used for data collection is a multiple choice questionnaire and likert scale questionnaire. Data was collected during the month of January 2558, from monday to sunday from 11.00 to 20.00. The data were analyzed using Descriptive statistics of frequency, percentage points on average and standard deviation It was found that most of the sample group were female, age from 21 – 30 years, working in private companies, living in condominium and the duration of the trip to the store was 30 -60 minutes. The decision to use the services, friends are individuals who have contributed to the decision to use most services. The date for the service is uncertain. by using the service during 16:31 to 19:30. This was a period of 2-3 people, about 1-2 times a month. And popular Koun Indy Restaurant review in a tight exocrine occasion. The marketing mix factors that influence the decision to use the service of Koun Indy Restaurant found of consumers are demanding the marketing mix. The level of demand in all aspects including product, price, place and marketing promotion.