Public relations media of the crown property bureau towards attitude and behavior in social responsibility participation

Abstract

The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities, and to study their attitude that affects to behavior of participating in such activities, as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling, using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency, Percentage, Mean and Standard Deviation, and inferential statistics are T-test, One-way Anova and Multiple Regression Analysis. The result shows that the knowledge, understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words, if the authorities have knowledge and understanding, and receive communication about social responsible activities, they will have good attitude toward social responsible activities. As a result, their behavior is to participate more activities.