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dc.contributor.authorKumlangphaet, Warinthipen_US
dc.date.accessioned2018-07-05T04:23:03Z
dc.date.available2018-07-05T04:23:03Z
dc.date.issued2018-07-05
dc.identifier.issn2465-5376
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2458
dc.descriptionวารสารวิชาการและวิจัย มทร.พระนคร, 1 (2) : 1-17en_US
dc.description.abstractOnline marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that others can recognize and generate interest then they use services or purchase our products in the most. The Online Marketing is sends a message to mass recipients. In today's society, we can classified consumers into three generation; Generation X, generation Y and generation Z when we know the characteristics of the recipients, marketer will send the message with social media to correctly understanding and more convenient. This is the duty of the marketer to understand the behavior of Generation XYZ and creation to consumer acceptance, Adoption of Innovation and Technology Innovation diffusion and adoption of innovation. In order to plan for online marketing success, under the terms of the innovation itself.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMarketingen_US
dc.subjectการตลาดen_US
dc.subjectConsumer Behavioren_US
dc.subjectพฤติกรรมผู้บริโภคen_US
dc.subjectInternet Marketingen_US
dc.subjectการตลาดอินเทอร์เน็ตen_US
dc.titleOnline marketing to generation XYZ consumersen_US
dc.title.alternativeการตลาดออนไลน์กับผู้บริโภคยุค XYZen_US
dc.typeJournal Articlesen_US
dc.contributor.emailauthorwarinthip.ku@western.ac.then_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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