dc.contributor.author | Hongsamut, Artaphon | en_US |
dc.date.accessioned | 2018-07-05T05:14:43Z | |
dc.date.available | 2018-07-05T05:14:43Z | |
dc.date.issued | 2018-07-05 | |
dc.identifier.issn | 2465-5376 | |
dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/2471 | |
dc.description | วารสารวิชาการและวิจัย มทร.พระนคร, 2 (1) : 68-80 | en_US |
dc.description.abstract | In a highly competitive business and information technology is used as tool to help organization management since it provides processes promoting advantages of future competition.CRM applying for better effective education management. The education management needs to be appropriate to changes of globalized economy and society. The development of system based on student life cycle principles, the processes consisted of Prospect, Admitted, Enrolled, Graduate, Alumni, Donor all connect with information communication technology in the educational institute with the CRM. This truly was the educational institute adding value as the production satisfactory for the customers and relations creating long-term loyalty to their school. Using Information Technology for CRM in Higher Education institute may be applied to support tasks. | en_US |
dc.description.sponsorship | Rajamangala University of Technology Phra Nakhon | en_US |
dc.language.iso | th | en_US |
dc.subject | Customer Relationship Management | en_US |
dc.subject | การสร้างความสัมพันธ์กับลูกค้า | en_US |
dc.subject | Information Technology | en_US |
dc.subject | เทคโนโลยีสารสนเทศ | en_US |
dc.subject | Higher Education Institutions | en_US |
dc.subject | สถาบันอุดมศึกษา | en_US |
dc.title | Using information technology for CRM in higher education institute | en_US |
dc.title.alternative | การใช้เทคโนโลยีสารสนเทศเพื่อสนับสนุนการจัดการความสัมพันธ์ของลูกค้าในสถาบันอุดมศึกษา | en_US |
dc.type | Journal Articles | en_US |
dc.contributor.emailauthor | artaphon-jo@hotmail.com | en_US |
dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |