| dc.description.abstract | The objectives of this research were to study personal factors and cat
product consumer behavior. To study marketing mix factors related to customer
behavior included marketing mix factor related to cat product consumer behavior in
Thailand metropolis. This research was combined 2 methods. Quantitative research:
The samples were 400 consumers by using questionnaire as tool to collected data.
Analyzed by using descriptive statistics to determine frequency, percentage, mean,
standard deviation, Pearson's chi-squared test statistics on the statistical level
significance of .05. And Quality research: The sample are opinion leader, vendor and
consumer by using Indepth interview to analyze relation between opinion, vender
and consumer conform to result of quantitative research.
The research results revealed as follow: 1) Majority of the samples were
female, age between 31-35 years old, single status, tropically had bachelor's degree,
average monthly income level 20,001-30,000 Baht per month, own only one cat,
main reason for taking care cat to make friend. 2) Majority of the samples were focus
on the quality of the cat product. Frequency of purchasing few times per week.
Spend more than 500 baht per time. Decission making by themselves. The quatity of
purchasing are uncertainty depend on the convenience and purchasing by
themselves. The location of purchasing mostly in departmentstore or supermarke at
pets department. 3) Marketing mix factors related with cat products consumer
behavior were focus on purchasing, frequency of purchasing, expense of purchasing
per time, person who is involved, quantity of purchasing, chanal of purchasing, on
the statistical level significance of .05 except The place of purchasing frequenly are
unrelated. The results of the Quantitative research: the most of opinion of opinion
leader, vender and consumer werw conform to quantitative research. | en_US |
