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dc.contributor.authorKasemwong, Lalidaen_US
dc.contributor.authorลลิดา เกษมวงศ์en_US
dc.date.accessioned2021-11-03T03:52:47Z
dc.date.available2021-11-03T03:52:47Z
dc.date.issued2021-10-03
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3735
dc.descriptionการค้นคว้าอิสระ (ศศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563en_US
dc.description.abstractThe purposes of this study were to compare demographics to making purchasing decisions to Japanese skincare products of female consumers in Bangkok and study the marketing communications affected the buying decision Japanese skincare products of female consumers in Bangkok. This research was the quantitative research by using questionnaires from 384 female consumers who previously purchased the product by uses the multi-stage sampling method. The data was analyzed by as frequency, percentage, mean, standard deviation, t-test statistic, One-Way ANOVA, and enter multiple linear regression at the statistical significance level of .05. The results showed that: most of the sample was between 25 - 34 years (35.40%), single status (68.20%), average monthly income of 10,001 - 20,000 baht (34.10%), education of bachelor's degree (55.70%), and work in private companies (48.70%). The average monthly income, education level, and occupation had different decisions purchasing Japanese skincare products among female consumers, with statistical significance at the .05 level. Marketing communication influence female consumers purchasing decision of Japanese skincare products with statistical significance at the .05 level were sales by individuals (29.10%), public relations (18.10%) and promotion (15.80%).en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectDecision makingen_US
dc.subjectการตัดสินใจen_US
dc.subjectManufacturesen_US
dc.subjectผลิตภัณฑ์en_US
dc.subjectBarrier creamsen_US
dc.subjectครีมถนอมผิวen_US
dc.titleMarketing communication affects on decision making to purchase japanese skincare product for female consumers in Bangkoken_US
dc.title.alternativeการสื่อสารการตลาดที่มีผลต่อการตัดสินใจซื้อผลิตภัณฑ์บำรุงผิวญี่ปุ่นของผู้บริโภคเพศหญิงในกรุงเทพมหานครen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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