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dc.contributor.authorSrisakdanuwat, Pakphumen_US
dc.contributor.authorภาคภูมิ ศรีศักดานุวัตรen_US
dc.date.accessioned2021-12-03T06:08:40Z
dc.date.available2021-12-03T06:08:40Z
dc.date.issued2021-12-03
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3738
dc.descriptionการค้นคว้าอิสระ (ศศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563en_US
dc.description.abstractThis research is a quantitative research. That have the objective to study 1)demographic characteristic affecting on purchasing decision through JD Centralapplication 2) online marketing communication affecting on purchasing decision through JD Central application. The sample is customers who purchase products through the JD Central application of 400 persons. The researcher selected purposive sampling by using questionnaires with the reliability of each variable between .906 - .949. Statistics used to analyze data were frequency, percentage, mean, standard deviation, one - way analysis of variance and multiple regression analysis with a statistical significance level of .05. The results showed that 1) most of the respondents were male 54.00 percent, age between 18 - 31 71.00 percent, bachelor’s degree 66.50 percent, status of single people 71.75 percent, sudents 36.25 percent, Income/month less than 15,000 baht 36.50 percent and family size 3 - 4 people 54.50 percent 2) demographic characteristics affecting on purchasing decision through JD Central application with a statistical significance of .05 were education levels 3) online marketing communication affecting on purchasing decision through JD Central application with a statistical significance of .05 were Website, Twitter and Facebook.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectPurchasing decisionen_US
dc.subjectการตัดสินใจซื้อen_US
dc.subjectApplicationen_US
dc.subjectแอปพลิเคชันen_US
dc.subjectOnline marketing communicationen_US
dc.subjectการสื่อสารการตลาดออนไลน์,en_US
dc.titleOnline marketing communication affects on purchasing decision through JD central applicationen_US
dc.title.alternativeการสื่อสารการตลาดออนไลน์ที่มีผลต่อการตัดสินใจ ซื้อสินค้าผ่านแอปพลิเคชัน เจดี เซ็นทรัลen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthorPakphum.s@rmutp.ac.then_US
dc.contributor.emailauthorarit@rmutp.ac.th


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