Factors that affect to make to order online food inner bangkok metropolitan

Abstract

This independent research Intended to 1) Study of demographic characteristics that effect to make to order online food inner Bangkok metropolitan 2) Factors of 4'Cs Marketing Mix that effect to make to order online food inner bangkok metropolitan Using 400 questionnaires This research studied the majority of my respondents who were female and female partners between 31-40 years of age, education, bachelor's degree, occupation, employee or official / state enterprise, monthly income 10,001 - 15,000 baht, living in a dormitory / condo, food-based category. The most popular order is Holy Basil Fried Rice. There is a frequency to buy at 1 box, the price less than 50 baht per time. Most of them are popular to buy during the period (11.31 - 15.00) from the statistical significance test. -test at a 95% confidence level, the results of the study revealed that indirect characteristics of education, occupation, income, and housing characteristics influence food type over time and purchase price, marketing mix. Both the needs of the service provider, the payer department, the convenience, the media communication, and the media journey have an effect on the quantity, type of food and the lead time. The payer's a la carte meals are popular for their convenience, with on-time delivery services for reasonable prices, quality and food needs New, fresh, clean, hygienic, respectively