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dc.contributor.authorTeeraprateep, Kraiwanen_US
dc.contributor.authorไกรวรรณ ธีระประทีปen_US
dc.date.accessioned2022-01-31T09:29:44Z
dc.date.available2022-01-31T09:29:44Z
dc.date.issued2022-01-31
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3751
dc.descriptionการค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563en_US
dc.description.abstractThis independent research Intended to 1) Study of demographic characteristics that effect to make to order online food inner Bangkok metropolitan 2) Factors of 4'Cs Marketing Mix that effect to make to order online food inner bangkok metropolitan Using 400 questionnaires This research studied the majority of my respondents who were female and female partners between 31-40 years of age, education, bachelor's degree, occupation, employee or official / state enterprise, monthly income 10,001 - 15,000 baht, living in a dormitory / condo, food-based category. The most popular order is Holy Basil Fried Rice. There is a frequency to buy at 1 box, the price less than 50 baht per time. Most of them are popular to buy during the period (11.31 - 15.00) from the statistical significance test. -test at a 95% confidence level, the results of the study revealed that indirect characteristics of education, occupation, income, and housing characteristics influence food type over time and purchase price, marketing mix. Both the needs of the service provider, the payer department, the convenience, the media communication, and the media journey have an effect on the quantity, type of food and the lead time. The payer's a la carte meals are popular for their convenience, with on-time delivery services for reasonable prices, quality and food needs New, fresh, clean, hygienic, respectivelyen_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectConsumer behavioren_US
dc.subjectพฤติกรรมผู้บริโภคen_US
dc.subjectBuying Behavioren_US
dc.subjectพฤติกรรมการซื้อen_US
dc.subjectMake to Order Online Fooden_US
dc.subjectอาหารกล่องออนไลน์en_US
dc.titleFactors that affect to make to order online food inner bangkok metropolitanen_US
dc.title.alternativeปัจจัยที่มีผลต่อพฤติกรรมการซื้ออาหารกล่องออนไลน์ กลุ่มอาหารตามสั่ง ในเขตกรุงเทพมหานครชั้นในen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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