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dc.contributor.authorWongkhamson, Phronthipen_US
dc.contributor.authorพรทิพย์ วงคำสอนen_US
dc.contributor.authorPapatta, Chantansen_US
dc.contributor.authorฉันทนา ปาปัดถาen_US
dc.date.accessioned2023-03-27T10:46:12Z
dc.date.available2023-03-27T10:46:12Z
dc.date.issued2023-03-27
dc.identifier.issn2465-5376
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3994
dc.descriptionวารสารวิชาการและวิจัย มทร.พระนคร, ปีที่ 6, ฉบับที่ 1 (ม.ค.-มิ.ย. 2565), หน้า 19-33en_US
dc.description.abstractThe objectives of this research were 1) to study the behavior and decision to buy online food of vocational students in Phitsanulok Province, 2) to compare of personal factors with behavior and decision to buy online food of vocational students in Phitsanulok Province, and 3) to study online food shopping behavior affecting to buy online food decisions of students vocational in Phitsanulok Province. The research was a quantitative research using questionnaires from 400 vocational students in Phitsanulok Province. Data was systematically analyzed by percentage, mean standard deviation (S.D.), t-Test, One-way ANOVA, and multiple regression analysis. The result showed that the behavior of buying online food was at moderate level. The decision to buy online food was at moderate level. Difference Personal factors including gender, year of study, type of subject, housing type, and monthly income had different of behavior of online food shopping with no statistical significance. Difference Personal factors including type of subject and monthly income had different of decision to buy food online with statistical significance at .05. Online food purchasing behavior effecting decision to buy food online with statistical significance at .05.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.subjectConsumer behavioren_US
dc.subjectพฤติกรรมผู้บริโภคen_US
dc.subjectShoppingen_US
dc.subjectการซื้อสินค้าen_US
dc.subjectGrocery shoppingen_US
dc.subjectการเลือกซื้อสินค้าen_US
dc.subjectDecision makingen_US
dc.subjectการตัดสินใจen_US
dc.titleBehavior affecting decision making online food of vocational students in Phitsanulok provinceen_US
dc.title.alternativeพฤติกรรมที่ส่งผลต่อการตัดสินใจเลือกซื้ออาหารออนไลน์ของผู้เรียนในสังกัดอาชีวศึกษา จังหวัดพิษณุโลกen_US
dc.typeJournal Articlesen_US
dc.contributor.emailauthorchantana.p@rmutp.ac.then_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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