Browsing Independent Study by Subject "decision"
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Factors affecting purchase intention of beauty products in multi – brand store of generation Y consumers
(2021-12-03)This research was a quantitative research. The purposes of this research were 1) to study demographic characteristic affect on purchasing intentio n of beauty products in Multi-Brand Store, 2) to examine online marketing ... -
Motivation and marketing mix influencing the decision to purchase food truck in Bangkok
(2018-07-05)The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok, 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok, 3) study consumers’ ...