SATIFACTION OF CUSTOMERS IN NONGKHAO SUBDISTRICT, THAMUANG, KANCHANABURI ON QUALITY OF ONE HUNDRED COLORS LOINCIOTHS
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The objective of this research is to study customers satisfaction to one-hundred color loincloth made in Nongkhao subdistrict, Thamuag, Kanchanaburi. The data collected from 700 customers by questionnairs were analyzed by describing statistics. The result is shown below The satisfaction of customers to one-hundred colors loincloth were differ between female and male customers had more satisfaction in the product than male customers. Ages of customers were between 31-40 years old and their education were lower than bachelors degree. The reason for buying products was for souvenir. Quality and price of products determined the decision for buying. The satisfaction price is between 120-140 baths per piece. The place for selling should be in tourism places to promote products. Cause for making customers buy products was buying souvenir. Customer got all information of products from mouth to mouth. Most of products that customers bought from shops are one-hundred color loincloth.
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