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dc.contributor.authorWongpaisarn, Orasa
dc.date.accessioned2010-08-07T04:51:56Z
dc.date.available2010-08-07T04:51:56Z
dc.date.issued2010-08-07T04:51:56Z
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/446
dc.descriptionการค้นคว้าอิสระ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร,2552en_US
dc.description.abstractThe objective of the independent study was investigating consumers’ behavior and consumers’ satisfaction to assess the Khun Or Nam Neung ChockChai 4 Restaurant. Basic factor of demographics and satisfaction levels could provide into the 4 marketing mixed factors that includes product, price, place and promotion. Samples were selected from 400 persons who consume in Khun Or Nam Neung Chock Chai 4 Restaurant. Data were collected by questionnaires and analyzed using software. The results of this independent study founded that most consumers were female aged more than 45 years old (58.00%), received a bachelor degree (42.00%), company enterprise (48.00%) and average revenue more than 30,000 baht per month (42.00%). The most of Vietnamese food is “Nam Neung” and the reasons that they choused because Vietnamese food was very difference taste from another. For the most satisfaction level, the marketing mixed factor was place factor. For the more satisfaction level, the marketing mixed factors were product factor and price factor. For the medium satisfaction level, the marketing mixed factor was promotion factor.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhon.
dc.language.isothen_US
dc.subjectอาหารเวียดนามen_US
dc.subjectแหนมเนืองen_US
dc.subjectร้านคุณอ้อแหนมเนืองโชคชัย 4en_US
dc.subjectพฤติกรรมการบริโภคen_US
dc.subjectVietnamese fooden_US
dc.subjectNamnuengen_US
dc.subjectAor Nemnueng Chokchai 4en_US
dc.subjectConsumption behavioren_US
dc.titleInvestigating Consumers’ Behavior and Consumers’ Satisfaction to Assess the Khun Or Nam Neung Chock Chai 4 Restauranten_US
dc.title.alternativeพฤติกรรมการบริโภคอาหารเวียดนามและความพึงพอใจที่มีต่อการบริการของร้านอาหารเวียดนามของประชาชนในกรุงเทพมหานคร กรณีศึกษา : ร้านคุณอ้อแหนมเนืองโชคชัย 4en_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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