Theses: Recent submissions
Now showing items 21-30 of 30
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Perception and recognition advertising media to buy cosmetics skin care : a case study of consumers in BANGKOK
(2017-08-10)Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education, awareness and recognition with advertising media buying decisions cosmetic skin care : a case study ... -
Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region
(2016-09-05)The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ... -
The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior
(2016-08-28)This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ... -
Influence of Integrated Marketing Communications on Female Decision Making in Online Clothing Purchase: A Case Study of Bangkok
(2016-08-28)Social networking is a popular medium for the business of selling female clothing, and has been growing steadily. This is because of ease and availability of access, faster communication and lower cost in comparison to ... -
The Impact of Effectiveness Integrated Marketing Communication and Image to Promote Marketing on Competitiveness of the Telecommunications industry. Case Study TOT Company Limited
(2016-08-28)This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region, totally 4 sale departments and Metropolitan customer service ... -
Factors Affecting on Beauty Blogger’s Recommendation on Consumers Purchasing Decisions
(2016-08-28)The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of ... -
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
(2015-08-19)This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method, an in-depth interview and non-participant observational ... -
The relationship between learner control and online learning self-efficacy
(2015-06-22)Online learning has been growing rapidly in recent years, providing increased opportunities for tertiary institutes to reach out to learners who previously may have had limited access to a traditional university. Although ... -
The Use of Integrated Marketing Communication as a Tool in Artist’s Image Creation of True Fantasia Co, Ltd.
(2015-06-04)The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co., Ltd. (2) to study the Artist’s Image Creation (3) to study ... -
Qualifications, Communication Processes with Customers and Marketing Communication Tools Appication of Successful Showroom Salespersons:Case Study of Boonthavorn Ceramic Co.,Ltd. Pinklao Branch
(2014-10-14)ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the ...