Faculty of Mass Communication Technology: Recent submissions
Now showing items 1-20 of 105
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Creating share value effected to decision making in mobile network user
(2020-03-04)The objectives of this research is to study (1) The demographic of mobile users effected to mobile network’s decision making, (2) The creating shared value of mobile network effected to mobile network users’ decision making. ... -
Opinions and demands of viewers digital TV via applications
(2020-02-20)The research on opinions and demands of viewers digital TV via applications has objectives as follows 1. to study the opinions and needs of users who view digital TV via application; 2. to study the opinions and needs of ... -
Media exposure and knowledge seeking of mass communication students in Bangkok
(2020-02-20)This research aims to study media exposure and knowledge seeking behavior of mass communication students in Bangkok included problem and obstruction in knowledge seeking. Methodology for the research was mixed method between ... -
Attitude and advertising media exposure of the BTS passengers
(2020-01-10)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok
(2020-01-10)The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between ... -
Point of purchase towards buying decision of frozen food in Bangkok
(2020-01-10)This research aims to 1) understand population characteristics that influence consumer decision making in purchasing frozen food products 2) to understand types of point-of-sale advertising that influence consumer ... -
Marketing mix factors related to cat products consumer behavior in Thailand metropolis
(2020-01-10)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ... -
Integrated marketing communications to deter downloading of copyrighted music in Bangkok Metropolitan Region
(2020-01-10)Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to ... -
Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
(2020-01-10)The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ... -
Marketing communications toward Thai tourism behavior in historical museums in Bangkok
(2020-01-10)This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok, Thailand. The hybrid research Is Quantitative Research 400 samples. ... -
Attitude and advertising media exposure of the BTS passengers
(2561-08-23)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Marketing mix factors related with cat products consumer behavior in Thailand metropolis.
(2561-08-23)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ... -
Factors affecting the decision in choosing undergraduate education of students in dusit district
(2561-08-23)The objectives of the research were 1) to study the level of Integrated marketing communication, social factors and the students’ decision on undergraduate education, in Dusit district 2) to compare the demographic ... -
Effect of marketing communications on student decision to enroll at Rajamangala University of Technology Phra Naknon : A case study of students in Bangkok
(2561-08-23)The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other ... -
Relationship of marketing communications to fish sauce buying behavior of consumers in the central region
(2561-08-23)The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region, and (2) to study the influence of viral marketing (word-of-mouth marketing) ... -
Marketing communication towards buying decision of single house in Bangkok metropolitan region
(2561-07-23)The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior ... -
The media exposure and gratification of audience in Bangkok for insight the parliament TV program
(2561-08-23)This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok, Compare the audience behavior have an effect and satisfaction and uses and ... -
Educational administration of rajamangala university of technology phra nakhon towards digital university
(2561-08-21)The objectives of this research were 1) aims to study about guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 2) aims to study about policy recommendation of ... -
Development of a causal model of the factors influencing ethical characteristics of mass communication students based-on Thai qualifications framework for higher education
(2561-08-21)The purposes of the study were 1) to study the ethical characteristics of mass communication students in the digital era, 2) to study factors influenced to ethical characteristics of mass communication students (MCS), 3) ... -
The study on government,s activities plans and needs of university,s students for joining activities
(2561-08-21)This research has the purpose to study main activity plan of governmental agency and study consistency between activity plans of governmental agency with long term higher education plan for 15 year, no. 2 (2008-2022), as ...