Faculty of Mass Communication Technology: Recent submissions
Now showing items 141-160 of 179
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Consumer's perception toyota camry hybrid brand's image in bangkok metropolitan region
(2014-10-21)The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of ... -
Qualifications, Communication Processes with Customers and Marketing Communication Tools Appication of Successful Showroom Salespersons:Case Study of Boonthavorn Ceramic Co.,Ltd. Pinklao Branch
(2014-10-14)ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the ... -
Virtual learning environment in creative education
(2014-07-09)The article presents a study of virtual learning environment in creative education to develop creative thinking skills. The paper states concepts and principles of creative education, creative thinking, creative thinking ... -
Communication behavior on Facebook of students at Rajamangala University of Technology Phra NaKhon
(2014-07-09)This research aims to study about usage behavior of Facebook users, their expectations, uses and gratifications as well as the relation between expectations, uses and gratifications of Facebook users and communication ... -
Relationship of perception, attitude and participation in 3D policy-based activities of students in Rajamangala University of Technology Phra Nakhon (RMUTP)
(2014-07-09)The purposes of this study were 1) to study information perception, attitude, and behavior of undergraduate students for participation in 3D-based activities at Rajamangala University of Technology Phra Nakhon; 2) to ... -
Users’ satisfaction in knowledge management website of faculty of mass communication technology
(2014-07-08)The objectives of the research are to study users’ behavior and to compare of users’ satisfaction in knowledge management website of the Faculty of Mass Communication Technology, Rajamangala University of Technology Phra ... -
Computer for mass communication instruction to blind students
(2014-07-08)This qualitative research by non-participative observation and in-depth interview with blind students aims to improve Computer for Mass Communication instruction to blind students. The research found that blind students ... -
A Study of Media Exposure Behavior to Relation with Elderly of Self-reliance in Bangkok Metropolis
(2014-06-23)The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure, 2) self-reliance, 3) the personal factors of self-reliance, and 4) the correlation of media exposure and ... -
Relationship Between Media Exposure Toward Volunteer Spirit Among The Teenagers in Bangkok
(2014-06-23)This research aims to study about media exposure, knowledge, attitude and volunteer spirit behavior of the teenagers in Bangkok. Comparison of the demographic characteristics with volunteer spirit behavior and the relations ... -
Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area
(2014-06-05)This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers ... -
Perception and Retention Product Placement Ban Nee Me Ruk Sitcom Related to Purchasing Decision Behavior
(2014-05-28)The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom), 2) to compare demographic characteristics purchasing decision behavior, and 3) to ... -
Factors Affecting Student’s Socially Responsible Behavior - A Case Study of Students from Government Universities in Bangkok Metropolitan
(2013-07-30)The purposes of this study were 1) to study the socially responsible behaviorof the students, and 2) to study factors that differentiate student’s socially responsible behavior. Factors included predicted variables, ... -
Communication behavior and political participation of the people in Bangkok
(2013-07-30)The purposes of this study were to investigate l.political information exposure to mass media 2. political participation of people in Bangkok metropolitan area. 3.The relationship between political information exposure to ... -
Satisfaction to marketing communication tools : a case study of business organization of the office of the welfare promotion commission for teachers and educational personal (BOWT)
(2012-10-15)The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study ... -
The Development of Computer Multimedia through the Internet Teaching tool for Lighting for Broadcasting Course (Undergraduate Level) Rajamangala University of Technology Phra Nakhon
(2012-05-03)he purposes of this research are 1) to create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) 2) to develop and to find out quality the create computer ... -
Political Information Exposure, Knowledge and Political Participation of Rajamangala University of Technology’s students in BangkokUniversity of Technology Phra Nakhon
(2012-05-03)This research is the quantitative research under which data are gathered from Rajamangala University of Technology’s students in Bangkok of 420 persons. Data analysis statistics are frequency, percentage, mean, sum and ... -
Roles of Folk Media in Promoting Tourism of Talad Kow Hong Community Amphoe Bang Plama, Suphanburi.
(2012-05-03)This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community , Amphoe Bang Plama, Suphanburi ... -
A Study of Perception and Attitude of Students in Rajamangala University of Technology Phra Nakhon (RMUTP) on 3D Policy- Based Activities
(2012-05-03)This research aimed to investigate perception, attitude, and behavior ofRajamangala University of Technology Phra Nakhon undergraduate students on 3Dpolicy - based activity Participation and the relations among perception, ... -
Awareness, Knowledge, Attitude, and Behavior on Global Warming of Residents in Bangkok Metropolitan Region
(2012-05-02)This research aimed to investigate media exposure, awareness, knowledge, attitude, and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure, ... -
Communication Behavior on Facebook of Students at Rajamangala University of Technology Phra NaKhon
(2012-05-02)This research aims to study about usage behavior of Facebook users, their expectations, uses and gratifications as well as the relation between expectations, uses and gratifications of Facebook users and communication ...