Faculty of Mass Communication Technology: Recent submissions
Now showing items 121-140 of 179
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Public relations media of the crown property bureau towards attitude and behavior in social responsibility participation
(2017-08-10)The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and ... -
The Relationship of marketing communication tools and decision for service of animal hospitals in Bangkok
(2017-08-10)The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok, and (2) to explore the relationship of marketing communication tools and decision ... -
Communication towards buying decision on alcoholic beverage (Beer) via modern trade channel in bangkok case study : boon rawd brewery company limited
(2017-08-10)This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication ... -
Strategy and process of developing educational game for early childhood
(2016-09-27)This research aims to study strategies required for developing educational game for preschool students and the development processes involved. The sampling groups used in this research included 3 content specialists ... -
The factors of decision making in bangkok high school students effected to study in bachelor of mass communication (english program)
(2016-09-21)The objectives of this research is to study (1) The factor of decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program), (2) The factor that is correlated in ... -
Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region
(2016-09-05)The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ... -
Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis
(2016-09-02)The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ... -
The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior
(2016-08-28)This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ... -
Influence of Integrated Marketing Communications on Female Decision Making in Online Clothing Purchase: A Case Study of Bangkok
(2016-08-28)Social networking is a popular medium for the business of selling female clothing, and has been growing steadily. This is because of ease and availability of access, faster communication and lower cost in comparison to ... -
The Impact of Effectiveness Integrated Marketing Communication and Image to Promote Marketing on Competitiveness of the Telecommunications industry. Case Study TOT Company Limited
(2016-08-28)This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region, totally 4 sale departments and Metropolitan customer service ... -
Factors Affecting on Beauty Blogger’s Recommendation on Consumers Purchasing Decisions
(2016-08-28)The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of ... -
Media Influences and Factors Affecting Exercise Behavior of Elders in Bangkok Metropolis
(2013-07-30)The purposes of this study were 1) to study exercise behavior and media exposures 2) to compare personal factors with exercise behavior and 3) to study the media influences and factors affecting exercise behavior of the ... -
Integrated marketing communication related to Air force club’s image
(2015-08-24)The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs, (2) to study aspect of fans to Air Force Club’s image, (3) to compare demographic characteristics ... -
Media exposure and the factors of marketing-mix affect on purchase decision condominium in bangkok: l.p.n. development public company limited
(2015-08-24)This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where ... -
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
(2015-08-19)This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method, an in-depth interview and non-participant observational ... -
The relationship between learner control and online learning self-efficacy
(2015-06-22)Online learning has been growing rapidly in recent years, providing increased opportunities for tertiary institutes to reach out to learners who previously may have had limited access to a traditional university. Although ... -
The attitude of target audience living in bangkok metropolitan area towards corporate social responsibility project through corporate advertising
(2015-06-05)The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; ... -
The presentation of locality through cultural commodities of klong lat mayom floating market community
(2015-06-05)This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat ... -
The Use of Integrated Marketing Communication as a Tool in Artist’s Image Creation of True Fantasia Co, Ltd.
(2015-06-04)The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co., Ltd. (2) to study the Artist’s Image Creation (3) to study ...