Faculty of Mass Communication Technology: Recent submissions
Now showing items 101-120 of 179
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Marketing communication channels toward buying decision of reebok products in Bangkok
(2018-07-05)The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of ... -
Impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers
(2018-07-05)This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the ... -
Motivation and marketing mix influencing the decision to purchase food truck in Bangkok
(2018-07-05)The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok, 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok, 3) study consumers’ ... -
Communication to create the image of public relations department through its website
(2018-07-05)This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on ... -
The development of a website for promoting Saraburi’s OTOP products
(2017-07-08)การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อวิเคราะห์ปัจจัยที่ส่งผลต่อการออกแบบและสร้างเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ศึกษาวิธีการพัฒนาเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP และเพื่อพัฒนาเว็บไซต์เพื่อส่งเสร ... -
Reducing Attrition Rate of RMUTP First-year Undergraduate Students Using the Pre-university Program
(2017-07-08)This research, Reducing Attrition Rate of RMUTP First-year Undergraduate Students Using the Pre-university Program, was done to find out the relationship between the pre-university program and RMUTP attrition rate. In ... -
Student Activities Information System Usage and Payoff
(2017-07-08)The purpose of this research is to study the Rajamangala University of Technology Phra Nakhon student activities information system usage and payoff if it meets the requirements of the university in order to keep track of ... -
The Communication and Community Participation to Northern Smog Pollution of Youth in Chiang Mai
(2017-07-08)The purposes of this study were to investigate 1.Smog problems exposure to mass media 2. Community Participation to Northern Smog Pollution of Youth in Chiang Mai 3. The relationship between smog problems exposure ... -
Model of Educational Management for Developing Mass Communication Graduates in Digital Age
(2017-07-06)The purposes of the study were 1) to synthesize the qualities of being mass communication officer in the digital age according to the views of advisors, 2) to synthesize the element and develop the forms of educational ... -
Enhancement in Competitive Advantage of Faculty of Mass Communication Technology, Rajamangala University of Technology Phra Nakhon
(2017-07-06)The objectives of this study were 1) to analyze the capability contributing to the competitive advantage, 2) to synthesize the key performance indicator from the internal factors, 3) to examine the level of competitive ... -
The study of format and presentation of popular TV weather forecasts in Bangkok
(2017-07-03)The objectives of the research are (1) to study the exposure of weather forecast program in Bangkok and (2) to study the format and presentation of popular TV weather forecasts in Bangkok. The study is mixed methodology. ... -
Integrated marketing communications of lingerie that affects purchasing decisions of consumers in Bangkok
(2017-08-10)The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants, a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in ... -
Marketing communications to influencing buying decision at Tesco Lotus for consumers in Bangkok
(2017-08-10)The objectives of the research were 1) to study marketing communications buying behavior, and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers, ... -
The perception of corporate social responsibilitythat affects to attitude aboutSiam cement group image of people in Bangkok
(2017-08-10)The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically ... -
Perception and recognition advertising media to buy cosmetics skin care : a case study of consumers in BANGKOK
(2017-08-10)Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education, awareness and recognition with advertising media buying decisions cosmetic skin care : a case study ... -
Behaviors of outdoor advertising selections : case study of Plan B Media public company limited’s customers
(2017-08-10)Research Objectives were the followings; firstly, to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers, Secondly, to study levels of Marketing Mix influencing ...