Faculty of Mass Communication Technology: Recent submissions
Now showing items 81-100 of 179
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Marketing mix factors related to cat products consumer behavior in Thailand metropolis
(2020-01-10)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ... -
Integrated marketing communications to deter downloading of copyrighted music in Bangkok Metropolitan Region
(2020-01-10)Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to ... -
Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
(2020-01-10)The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ... -
Marketing communications toward Thai tourism behavior in historical museums in Bangkok
(2020-01-10)This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok, Thailand. The hybrid research Is Quantitative Research 400 samples. ... -
Attitude and advertising media exposure of the BTS passengers
(2561-08-23)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Marketing mix factors related with cat products consumer behavior in Thailand metropolis.
(2561-08-23)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ... -
Factors affecting the decision in choosing undergraduate education of students in dusit district
(2561-08-23)The objectives of the research were 1) to study the level of Integrated marketing communication, social factors and the students’ decision on undergraduate education, in Dusit district 2) to compare the demographic ... -
Effect of marketing communications on student decision to enroll at Rajamangala University of Technology Phra Naknon : A case study of students in Bangkok
(2561-08-23)The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other ... -
Relationship of marketing communications to fish sauce buying behavior of consumers in the central region
(2561-08-23)The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region, and (2) to study the influence of viral marketing (word-of-mouth marketing) ... -
Marketing communication towards buying decision of single house in Bangkok metropolitan region
(2561-07-23)The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior ... -
The media exposure and gratification of audience in Bangkok for insight the parliament TV program
(2561-08-23)This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok, Compare the audience behavior have an effect and satisfaction and uses and ... -
Educational administration of rajamangala university of technology phra nakhon towards digital university
(2561-08-21)The objectives of this research were 1) aims to study about guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 2) aims to study about policy recommendation of ... -
Development of a causal model of the factors influencing ethical characteristics of mass communication students based-on Thai qualifications framework for higher education
(2561-08-21)The purposes of the study were 1) to study the ethical characteristics of mass communication students in the digital era, 2) to study factors influenced to ethical characteristics of mass communication students (MCS), 3) ... -
The study on government,s activities plans and needs of university,s students for joining activities
(2561-08-21)This research has the purpose to study main activity plan of governmental agency and study consistency between activity plans of governmental agency with long term higher education plan for 15 year, no. 2 (2008-2022), as ... -
Image perception of Rajamangala University of Technology PhraNakhon
(2561-08-21)The main objective of the study was to understand image perception of the sample groups of 840 people towards Rajamangala University of Technology Phra Nakhon. The sample groups included the general public and high school ... -
A study of behaviors in using social media for 3D subject of the university lecturers in Bangkok
(2561-07-21)The research titled “Studying of social network usage behavior by university lecturers in Bangkok for teaching 3D computer subjects” aims to find out how useful social network is to the teaching of 3D computer subjects as ... -
Effects of factors to self-development in social network of elderlies in Bangkok
(2561-07-21)The objectives of this research were (1) to study media exposure behavior of technology, technology learning behavior, technology using behavior in daily life, and self-development of elderlies in Bangkok, (2) to compare ... -
The analysis on the ecotourism promoting media produced by the concerned agengies in suphanburi province.
(2561-08-21)This research was aimed at analyzing the content and method of communication the embedded in ecotourism promoting media produced by the concerned agencies in Suphanburi province utilizing semiotics and concepts concerning ... -
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
(2018-07-05)The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ... -
Marketing communication channels effect on consumer decision making among generation Y in Bangkok
(2018-07-05)The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ...