The development of product and packaging of thai fragrance from popped rice of the community of fragrance popped rice at Bang Kaew

Abstract

The research purposes were aimed to study the demand for Thai scented popped rice packaging, to develop Thai scented popped rice products of a handicraft community in Bang Kaew Sub-district, Bang Phli District, Samutprakarn Province, and transfer the obtained knowledge to the interested one and community. The population and samples of the research study on the demand for Thai scented popped rice packaging, product development from a handicraft community in Bang Kaew Subdistrict,Bang Phli District, Samutprakarn Province were 50 handicraft workers including 38 women,mostly housewives and 12 men. Most of their professions were labors aged between 31 and 60years old. The samples that were 31-40 years old were accounting for 20 percent, 41-50 years oldaccounting for 44 percent, and 51-60 years old accounting for 20 percent of the group. The research tools used to collect data was the questionnaire administered to evaluate the satisfaction of the Thai scented popped rice packaging. The results of the study revealed their needs on these following features: the materials used in the production of Thai scented popped rice packaging to have a mixture of paper and plastic accounting for 54 percent and the environmental -friendly packaging accounting for 26 percent. In terms of the packaging size, 64 percent of the group agreed with the size of 21.0x29.7 cm (A4) and 36 percent for 14.85x21.0 cm (A5). Concerning the objectives of the use of the Thai scented popped rice products, 66 % was used as presents and 34% as souvenirs. In relation to the distributing location, 54 percent believed the products should be available in the provincial souvenir shop and pricing should base on the size of Thai scented popped rice packaging: 21.0x29.7 cm. (A4) priced 500-800 Baht accounting for 36% and 14.85x21.0 cm. (A5) priced 200-300 baht or accounting for 30 percent. The majority of the 30 participants were female accounting for 10.00%, aged 46-55 years old, or 46.67% revealed in the evaluation that their satisfaction regarding the project was at the highest level with the mean of 4.65, or 91.67%.