A factors influence the decision of tourists to Thailiand in the mallika city rattanakosin era 124 Amploe Saiyok, Kanchanaburi Province

Abstract

The purposes of this research were : 1) study the demographics and buying behavior of tourists in Thailand Food in the Mallika City Rattanakosin Era 124 Amploe Saiyok, Kanchanaburi Province district, 2) study the relative importance of the factors in the decision to purchase food Thailand,3) compare another factor in the decision to purchase food Thailand. by personal factors, and4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand. The samples Travelers aged 18 years and over who buy food in the Mallika City Rattanakosin Era 124 Amploe Saiyok, Kanchanaburi Province district 400 was used in this research is the statistical methods used to analyze data were frequency, percentage, mean, Standard Deviation. t-test, ANOVA test. Which a double comparison the used of lysergic acid diethylamide. The data were analyzed using a computer program. The results showed that : 1) most visitors were women aged 26-33 years with a bachelor's degree a career as a private company and earn 30,000 baht to the habit of buying food Thailand found that most tourists buy food because there were many types to choose from. It was a type of dessert each time that would buy 1-2 / cups / plates. The food Thailand 2-3 / 1 excursion cost 101-300 baht each time by feeding information about Thailand from social media and individuals who share the food with Thailand the family members, 2) factors in deciding which foods to buy Thailand's tourist arrivals showed an overall emphasis on a high level. Considering, it was found that the side with the highest mean score. The product was inferior to the distributing channel, price and average minimum promotion marketing, 3) comparing the deciding factor in the purchase of food Thailand by demographic factors showed that age, education, sex tourists and monthly income are different. Factors were affecting the choice to buy food Thailand not different except for tourists with different careers. Factors were affecting the choice to buy food Thailand differences are statistically significant at the .05 level, and 4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand were tourists, with the amount of food bought in Thailand at a time different. Factors were affecting the choice to buy food Thailand. The overall was difference then no different the statistical significance level. 05.