| dc.description.abstract | The research on development of pattern of cotton by using weaving technique in type of
Mudmee fabric for metrosexual menswear by method of cutting and connecting has the
objectives to : 1) develop pattern of cotton by using weaving technique in type of Mudmee
fabric; 2) design of metrosexual menswear by using cutting and connecting from developed
Mudmee cotton; 3) design the brand and packaging product to increase product value; 4) survey
satisfaction of target group. The researcher studied by using Art Nouveau concept and by
designing the cotton pattern by using Mudmee weaving technique, numbering three patterns,
binding to make pattern, woven to be fabric, in order to make menswear in metrosexual style by
using the method of cutting and connecting prototype, consisting of one set of vest, two sets of
suits and two sets of overcoats, as well as designing of brand, numbering five types, at the same
time The researcher designed packaging product, in five types, using in surveying satisfaction of
target group of thirty persons: Designer, Merchandiser, Graphic designer, Visual merchandiser and
person having fabric weaving experience, by method of purposive sampling, analyzing data by
using statistics, percentage, mean and standard deviation.
The study result was found that most respondents were female, aged 36-40 years, single
status, most have taste of female gender, having income of 45,001 Baht onwards. The
educational level was Bachelor Degree. Respondents previously bought and used products and
accessories for clothes from Mudmee cotton. The types selected to buy the most were vests,
bags and shawls, respectively. The occasions in wearing the most of all were important festivals,
selecting to buy clothes and accessories for clothes from cotton by using Mudmee weaving
technique, in each occasion, price 500-1,000 Baht per one piece. Most persons participating in
deciding to buy were friends. The sets of clothes for the groups wishing to design in sets of
woman clothes. The result of satisfaction analysis of target group towards development of cotton
pattern by using Mudmee weaving technique for metrosexual menswear by using cutting and
connecting method, it was found that target group had satisfaction in much level ( x= 4.16). The
result of satisfaction analysis of target group towards design of metrosexual menswear by using
cutting and connecting method, it was found that target group had satisfaction towards the
clothes in every type in much level (x= 4.26). The type which had mean of the highest
satisfaction in the three first types, including suit in type No.3 (x = 4.31); the second was vest,
type No.1 (x= 4.29) and overcoat, type No.4 (x= 4.27). The result of satisfaction analysis
towards format of brand and packaging product, it was found that target group had satisfaction in
much level, having x= 4.23 and 4.30 respectively. | en_US |
