| dc.description.abstract | The objectives of this research were to; 1) the personal factors. 2) the behaviors of Fast Food Consumption 3) to study the correlation between personal factors, Knowledge and the behaviors of Fast Food consumption of High School Student At Srinagarindra The Princess Mother School Phuket. The population of this research consisted of 965 High School Student At Srinagarindra The Princess Mother School Phuket. Amount of sample size was 276 students, which were selected by stratified random sampling; questionnaires and tests were used to collected data. Data were gathered though statistically analyzed by frequency, percentage, and Chi-square test.
It was found that most of the sample groups were female (65.5%), aged 16-17 years old (74.3 %) who were studying upper secondary school (38.1%), Buddhism (83.3%), average earning of 50 – 100 baht (52.9%) daily, and the average monthly income of family 10,001 – 20,000 baht (35.9%). Knowledge of fast food at the moderate level (57.6%). Most of sample groups like Full Meal Fast Food (83.0%) that cause of taste of foods (46.4%), The most favorite menu was fries chicken(33.0%) about 91 persons, spent about 101 -200 baht per time. The most of sample groups choose KFC (60.1%). Channel is Facebook (49.6%) and variety of price (35.9%).
The result of behavior in fast food consumption of Upper Secondary School, It was also found; the consumption expenditure per time correlated with gender, level of education correlated with type of food, menus and prices. The amount average daily earning correlated with channel of news. Average income family monthly correlated with reason to choose and the consumption expenditure per time. Knowledge of fast food correlated with place and channel of news. Knowledge of fast food was found at 0.05 significant had relations to places and channel of news (p<0.05). | en_US |
