| dc.description.abstract | The purposes of this research were : 1) to The decision to buy food from the delivery business of Phranakhon Rajabhat University students, 2) to study the marketing mix factors used to decide on the purchase of food from the delivery business of Phranakhon Rajabhat University students, Phuket Province, 3) to ddetermine the relationship between demographic characteristics and food purchasing decision behavior of the students of Phranakhon Rajabhat University, and 4) to Determining the relationship between marketing mix and decision-making behavior of food business students in Phra Nakhon Rajabhat University. Samples were students who are studying at the first year of undergraduate level of Phranakhon Rajabhat University students, and have bought 400 types of delivery. The instruments used is the statistical questionnaire used in data analysis include frequency value, percentage value, mean value, standard deviation value and Pearson Chi-square. Statistical analysis using computer program.
The results showed that: 1) most of the students decided to buy food from KFC. The average cost per session is about 301-400 Baht, which will be bought after 7:00 pm on Saturdays and Sundays. To eat with friends the person who influenced the decision to order food is the student who knows about the promotion of food delivery from the Internet. And why decide to buy food delivery. Because the promotion. Or have a promotion, 2) the students' opinions on the marketing mix used in the decision to buy food from the overall delivery business. Very high when considering each item in descending order, the most significant aspect was the distribution channel, followed by the product price. And the least is marketing, 3) the relationship between demographic characteristics is the gender of the students. And accommodation the decision to buy food from the delivery business of Phranakhon Rajabhat University students was found to be related, and 4) the relationship between marketing mix factors: product price, distribution channel and promotion. Relationships with decision-making behavior of food business students in Phra Nakhon Rajabhat University, statistically significant at the .05 level. | en_US |
