Purchasing of products morhom fabric dyed in natural color of tourists in Phrae Province

Abstract

The purposes of this research are : 1) to study the personal factors at tourist in Phrae Province, 2) to study is the factors of marketing mix use to purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province, 3) to study is purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province , 4) the relationship between personal factors, with an option to is purchasing of the products Morhom Fabric Dyed in natural color of tourists in Phrae Province and 5) the relationship between marketing mix to purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province. The samples are tourists traveling in Phrae Province and buy products Morhom Fabric Dyed in natural color 405. The instruments are using in research questionnaires and interviews. The statistics are using for data analysis frequency, percentage, mean, standard deviation, and Chi-square. The research were found that as follows: 1) Tourists in Phrae Province ,Most were female, aged 31-40 years, with a bachelor's degree. A career was as a private company employees .The averaged income per month 20,001-30,000 baht and domiciled in Phra Province. 2) Visitors were to the factors critical to the overall marketing mix at a high level. The first two items in order from most to least found that the side with the highest mean score. The product was the lower cost and minimal personnel.3) Most tourists were purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province for themself or them family. The choice of piece of fabric was dyed the clothing and apparel or garments were buying a shirt at the time of used and decoration shop the cushions as well as sorts of travelers choose and bought a bag with the purchase of products Morhom Fabric Dyed in natural color factors on choosing found that sex education ,estimate salary and the domicile of tourists was associating with the purchase of purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province .There were no significant correlation. And 5) the relationship between marketing mix to purchase of purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province found not correlation. The statistical significance level. 05.