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dc.contributor.authorPanuch, Siriluken_US
dc.contributor.authorสิริลักษณ์ พานุชen_US
dc.date.accessioned2022-03-10T08:13:48Z
dc.date.available2022-03-10T08:13:48Z
dc.date.issued2022-03-10
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3773
dc.descriptionวิทยานิพนธ์ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563en_US
dc.description.abstractThe purposes of this research were to 1) investigate personal factors of consumers in Bangkok after the outbreak of Coronavirus 2019 (COVID-19), 2) study information awareness in the widespread Coronavirus 2019 (COVID-19), 3) find out the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) epidemic, 4) study the relationship between personal factors and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the outbreak of Coronavirus 2019 (COVID-19) and 5) examine the relationship between information awareness of the Coronavirus 2019 (COVID-19) outbreak and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) outbreak. The sample was 400 consumers in Bangkok, who were selected by stratified sampling. The research instrument used in this study was the questionnaire. The statistical analysis used in this study included frequency, percentage, means, and chi square. The results of the study were as follows: 1) for personal factors of consumers in Bangkok, most of them were female (222 participants) whose ages ranged from 20-30 years old. Their education was lower than bachelor's level. Their occupations were company employees/private employees with an average income from 10,001 to 20,000 baht per month. 2) Regarding the awareness of the Coronavirus 2019 (COVID-19) pandemic, the results showed that most of the consumers received main sourcesof information from the Ministry of Public Health, family members, and television channel. 3) In addition to the new normal style of purchasing food options, the results reported that most consumers preliminary examined their readiness health check before going out to buy or use any services. The majority of consumers selected restaurants in the department stores, buying a la carte, for example, meat, rice and curry, fried chicken, bakery products, instant noodles, frozen meats, and various Thai desserts. These consumers spending money less than 500 baht bought these products by themselves and making their own decisions. 4) Personal factors including gender and education level were correlated with the new normal style of consumers’behaviors in foods purchasing option with statistically significant at the .05 level. 5) For the outbreak information sources, the informants reported that the widespread Coronavirus 2019 (COVID-19) was correlated to the new normal style of consumers’ behaviors in food purchasing options with statistically significant at the .05 level.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectConduct of lifeen_US
dc.subjectการดำเนินชีวิตen_US
dc.subjectLifestylesen_US
dc.subjectรูปแบบการดำเนินชีวิตen_US
dc.subjectGrocery shoppingen_US
dc.subjectการเลือกซื้อสินค้าen_US
dc.subjectCoronavirusesen_US
dc.subjectไวรัสโคโรนาen_US
dc.titleThe New normal patterns of consumers’ food purchasing in Bangkok after the coronavirus 2019 (COVID-19) epidemic situationen_US
dc.title.alternativeรูปแบบฐานวิถีชีวิตใหม่ในการเลือกซืผู้บริโภคในเขตกรุงเทพมหานคร ภายหลังสถานการณ์ระบาดของโรคติดเชื้อไวรัสโคโรนาสายพันธุ์ใหม่ 2019 (COVID-19)en_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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