Browsing Independent Study by Author "arit@rmutp.ac.th"

Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis

Sukcharoen, Chanida; ชนิดา สุขเจริญ (2016-09-02)

The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ...

Behaviors of outdoor advertising selections : case study of Plan B Media public company limited’s customers

Tongngoen, Ratchadaphan (2017-08-10)

Research Objectives were the followings; firstly, to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers, Secondly, to study levels of Marketing Mix influencing ...

Buying decision on cosmetic products of consumers in Bangkok through beauty blogger

Tanapun, Sawanya (2018-07-05)

The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...

Communication to create the image of public relations department through its website

Saowaros, Mintra (2018-07-05)

This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on ...

Communication towards buying decision on alcoholic beverage (Beer) via modern trade channel in bangkok case study : boon rawd brewery company limited

Mongkolsil, Parichart (2017-08-10)

This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication ...

Consumer's perception toyota camry hybrid brand's image in bangkok metropolitan region

Niamsakul, Suree (2014-10-21)

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of ...

Factors affecting purchase intention of beauty products in multi – brand store of generation Y consumers

Jomthun, Apinya; อภิญญา จอมทัน (2021-12-03)

This research was a quantitative research. The purposes of this research were 1) to study demographic characteristic affect on purchasing intentio n of beauty products in Multi-Brand Store, 2) to examine online marketing ...

Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)

Seamsin, Preeyanut; ปรียาณัฐ เสริมศิลป์ (2020-11-18)

The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ...

Impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers

Sawatdee, Thanida (2018-07-05)

This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the ...

Integrated marketing communication related to Air force club’s image

Jaisomraum, Pummirat (2015-08-24)

The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs, (2) to study aspect of fans to Air Force Club’s image, (3) to compare demographic characteristics ...

Marketing communication affects on decision making to purchase japanese skincare product for female consumers in Bangkok

Kasemwong, Lalida; ลลิดา เกษมวงศ์ (2021-10-03)

The purposes of this study were to compare demographics to making purchasing decisions to Japanese skincare products of female consumers in Bangkok and study the marketing communications affected the buying decision Japanese ...

Marketing communication channels effect on consumer decision making among generation Y in Bangkok

Waiyasilp, Sujin (2018-07-05)

The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ...

Marketing communication channels toward buying decision of reebok products in Bangkok

Chunhavat, Kanatip (2018-07-05)

The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of ...

Marketing communication tools for elephant camp business a case study of ayutthaya elephant palace & royal kraal

Srinok, Natchaya; ณัฐชยา ศรีนอก (2020-12-02)

Elephant tourism is very famous in Thailand, but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem, it is important for marketers to have tourists understand ...

Marketing mix affecting cinema purchase decision in Bangkok

Wetchawalit, Wipawee; วิภาวี เวศย์ชวลิต (2020-11-18)

Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema, there are also online movie channels giving viewers more choices. Therefore, cinema operators should continue to ...

Media exposure and the factors of marketing-mix affect on purchase decision condominium in bangkok: l.p.n. development public company limited

Konram, Bovonvit (2015-08-24)

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where ...