Independent Study: Recent submissions
Now showing items 1-20 of 24
-
Factors affecting purchase intention of beauty products in multi – brand store of generation Y consumers
(2021-12-03)This research was a quantitative research. The purposes of this research were 1) to study demographic characteristic affect on purchasing intentio n of beauty products in Multi-Brand Store, 2) to examine online marketing ... -
Online marketing communication affects on purchasing decision through JD central application
(2021-12-03)This research is a quantitative research. That have the objective to study 1)demographic characteristic affecting on purchasing decision through JD Centralapplication 2) online marketing communication affecting on purchasing ... -
Marketing communication affects on decision making to purchase japanese skincare product for female consumers in Bangkok
(2021-10-03)The purposes of this study were to compare demographics to making purchasing decisions to Japanese skincare products of female consumers in Bangkok and study the marketing communications affected the buying decision Japanese ... -
Marketing communication tools for elephant camp business a case study of ayutthaya elephant palace & royal kraal
(2020-12-02)Elephant tourism is very famous in Thailand, but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem, it is important for marketers to have tourists understand ... -
Social networking communication and word of mouth communication affecting the consumer behavior of pet café in Bangkok
(2020-11-18)This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected ... -
The relationship between the image of state railway of Thailand and purchase decision : the case study of 115 new trains
(2020-11-18)The objectives of this research are to 1) study the corporate are to image of the State Railway of Thailand and 2) the image of the service by State Railway of Thailand that is related to the decision to use 115 new passenger ... -
A study of marketing mix toward relationship of satisfaction of laundry service : a case study of Sao Thong Hin subdistrict municipality, Nonthaburi
(2020-11-18)This research aimed to study impact of demographic factors on laundry service consuming, and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers ... -
Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
(2020-11-18)The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ... -
Marketing mix affecting cinema purchase decision in Bangkok
(2020-11-18)Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema, there are also online movie channels giving viewers more choices. Therefore, cinema operators should continue to ... -
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
(2018-07-05)The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ... -
Marketing communication channels effect on consumer decision making among generation Y in Bangkok
(2018-07-05)The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ... -
Marketing communication channels toward buying decision of reebok products in Bangkok
(2018-07-05)The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of ... -
Impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers
(2018-07-05)This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the ... -
Motivation and marketing mix influencing the decision to purchase food truck in Bangkok
(2018-07-05)The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok, 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok, 3) study consumers’ ... -
Communication to create the image of public relations department through its website
(2018-07-05)This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on ... -
Behaviors of outdoor advertising selections : case study of Plan B Media public company limited’s customers
(2017-08-10)Research Objectives were the followings; firstly, to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers, Secondly, to study levels of Marketing Mix influencing ... -
Public relations media of the crown property bureau towards attitude and behavior in social responsibility participation
(2017-08-10)The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and ... -
The Relationship of marketing communication tools and decision for service of animal hospitals in Bangkok
(2017-08-10)The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok, and (2) to explore the relationship of marketing communication tools and decision ... -
Communication towards buying decision on alcoholic beverage (Beer) via modern trade channel in bangkok case study : boon rawd brewery company limited
(2017-08-10)This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication ... -
Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis
(2016-09-02)The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ...