Browsing Faculty of Mass Communication Technology by Author "arit@rmutp.ac.th"

Now showing items 1-20 of 150

    • 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon 

      Papattha, Chantana; ฉันทนา ปาปัดถา; Leakmas, Surasit; สุรสิทธิ์ เลขมาศ (2021-08-19)
      The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This ...

    • Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis 

      Sukcharoen, Chanida; ชนิดา สุขเจริญ (2016-09-02)
      The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ...

    • The analysis on the ecotourism promoting media produced by the concerned agengies in suphanburi province. 

      Phalalert, Pongkit; Dejasvanong, Chan; พงศ์กฤษฏิ์ พละเลิศ; ชาญ เดชอัศวนง (2561-08-21)
      This research was aimed at analyzing the content and method of communication the embedded in ecotourism promoting media produced by the concerned agencies in Suphanburi province utilizing semiotics and concepts concerning ...

    • Art book concept: Thailand fantasy 

      Thakrachaing, Mahatchariya; Jakkarpoln, Sahachart; มหัจฉริย ท่ากระเชียง; สหชาติ จักรพล (2563-09-28)
      This special project aimed to develop art book Thai fantasy and evaluate the satisfaction of viewers to art books Thai fantasy. The data collected from 50 people who was interest Thai arts and Thai cultural. The statistic ...

    • Art book of chinese new year 

      Naka,Korakod; กรกช นาคะ; Jirajarernponpoon, Janasikarn; จณาศิกานต์ จิรเจริญผลพูน (2023-01-09)
      The objectives of the project study were to produce creative media an augmented reality art book of Chinese New Year and assess satisfaction with Chinese New Year augmented reality technology artbooks using a sample. 30 ...

    • Attitude and advertising media exposure of the BTS passengers 

      Thanetchartcharoen, Chanyanat; ชัญญาณัฏฐ์ ธเนศฉัตรเจริญ (2561-08-23)
      The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ...

    • Attitude and advertising media exposure of the BTS passengers 

      Thanetchartcharoen, Chanyanat; ชัญญาณัฏฐ์ ธเนศฉัตรเจริญ (2020-01-10)
      The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ...

    • The attitude of target audience living in bangkok metropolitan area towards corporate social responsibility project through corporate advertising 

      สัตยพาณิชย์, อรรถการ (2015-06-05)
      The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; ...

    • Attitude, motivation and marketing mix affecting the decision to purchase second-hand brand name shoes from facebook 

      Pitukpong, Sittichai; สิทธิชัย พิทักษ์พงศ์ (2021-08-27)
      The objectives of this theses are: 1) to study the attitude, motivation, marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender, age, occupation, ...

    • The Augmented reality book of proverbs for primary 5 

      Sonto, Chatmongkon; ฉัตรมงคล สนโต (2023-03-01)
      The objectives of this study were 1) to Produce augmented reality technology book for teaching Thai proverbs for grade 5, 2) to compare the achievement before and after studying the augmented reality technology book for ...

    • Augmented reality book: railroad intersection 

      Tongsudjaitham, Natthanicha; ณัฏฐณิชา ต้องสุดใจธรรม; Tatit, Peechana; พีร์ชนา ทาทิตย์ (2020-09-23)
      The objectives of this special project were to develop printed media for public relations in the form of Augmented Reality books and to evaluate the appropriateness of printed media for public Make Collecting data from ...

    • Augmented reality: book for kids story boon long in the city 

      Duangkaew, Sangrawee; แสงระวี ด้วงแก้ว; Ketsuwan, Nipaporn; นิภาพร เกษสุวรรณ์ (2023-01-09)
      The objectives of this special project study were to produce and develop an augmented reality storybook for children, Boon Long in the City and measure user satisfaction of augmented reality story technology books for ...

    • Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals 

      พัฒนกุลโกเมธ, เกรียงไกร (2011-09-15)
      The objectives of the research titled ''Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals"were to study:1) the media exposure behavior of Bangkokians towards ...

    • Behaviors of outdoor advertising selections : case study of Plan B Media public company limited’s customers 

      Tongngoen, Ratchadaphan (2017-08-10)
      Research Objectives were the followings; firstly, to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers, Secondly, to study levels of Marketing Mix influencing ...

    • Buying decision on cosmetic products of consumers in Bangkok through beauty blogger 

      Tanapun, Sawanya (2018-07-05)
      The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...

    • Card game for reduce learning problem 

      Yawananon, Traipat; ไตรพัฒน์ ยวนานนท์; Rungwitayapon, Kitisak; กิติศักดิ์ รุ่งวิทยาพล; Chaipattharaworarmat, Titiwit; ฐิติวิชญ์ ชัยภัทรวรเมธ (2021-12-15)
      Card Game for Reducing Learning Problem was a project to reduce learning problem that aims to develop a card game, Rong-rean-kong-rau-na-you (means Happy School). This card game intends to reduce school bullying and raise ...

    • Chaophraya cruise 3D motion graphic 

      Thainthong, Jenjira; Ingaewpanao, Suttiluk; เจนจิรา เทียนทอง; สุทธิลักษณ์ อินแก้วพะเนา (2563-09-28)
      The objectives this special project were to produce the Chao Phraya Cruise 3D Motion Graphic media and to study about the satisfaction of the audiences who watched Chao Phraya Cruise 3D Motion Graphic which the target was ...

    • Communication Behavior on Facebook of Students at Rajamangala University of Technology Phra NaKhon 

      Arpavate, Wimonpan; Cheevasart, Sawitree; Dejasvanong, Chan (2012-05-02)
      This research aims to study about usage behavior of Facebook users, their expectations, uses and gratifications as well as the relation between expectations, uses and gratifications of Facebook users and communication ...

    • Communication to create the image of public relations department through its website 

      Saowaros, Mintra (2018-07-05)
      This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on ...

    • Communication towards buying decision on alcoholic beverage (Beer) via modern trade channel in bangkok case study : boon rawd brewery company limited 

      Mongkolsil, Parichart (2017-08-10)
      This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication ...