Fresh-coffee consumption behavior of academic staff at Rajamangala University of Technology Phra Nakhon
View/ Open
Date
2020-01-18Author
Vitayapisan, Sivapon
ศิวพร ไวทยะพิศาล
Metadata
Show full item recordAbstract
The purposes of the research were to study 1) personal factors of the
academic staff at Rajamangala University of Technology Phra Nakhon (RMUTP)
2) fresh-coffee consumption behavior of the academic staff at RMUTP and
3) relationship between personal factors and fresh-coffee consumption behavior of
the academic staff at RMUTP. The sample group consisted of 237 academic freshcoffee
consuming personnels The instrument was a questionnaire. Frequency,
percentage, mean, standard deviation, Chi-square and Phi correlation were used in
data analysis via computer program.
The results of the study indicated that 1) majority of the samples were
female, aged between 41-45. Most of them were master’s degree holding instructors
with 25,001-30,000 baht monthly income; 2) most of the staff consumed
approximately 4-5 glasses of freshly-brewed coffee weekly, spending 41-50 baht per
glass. Most purchased the fresh-coffee from a coffee booth or a coffee corner from
09.01-12.00 in the morning. Most of the samples preferred to drink iced (cold)
fresh-coffee which had bitter sweet rich taste. Milk was once in a while added.
Moreover, they liked to drink fresh-coffee together with something sweet, such as
cake, bread, and pie; and 3) concerning the relationship between personal factors of
academic staff at RMUTP, it was found that age, work status, education level, faculty
and average monthly income had a statistically significant correlation at the level of
0.5 with the consumption behavior. None of the gender was found.
Collections
- Theses [217]