dc.contributor.author | Vitayapisan, Sivapon | en_US |
dc.contributor.author | ศิวพร ไวทยะพิศาล | en_US |
dc.date.accessioned | 2020-01-18T03:12:32Z | |
dc.date.available | 2020-01-18T03:12:32Z | |
dc.date.issued | 2020-01-18 | |
dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/3022 | |
dc.description | วิทยานิพนธ์ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2560 | en_US |
dc.description.abstract | The purposes of the research were to study 1) personal factors of the
academic staff at Rajamangala University of Technology Phra Nakhon (RMUTP)
2) fresh-coffee consumption behavior of the academic staff at RMUTP and
3) relationship between personal factors and fresh-coffee consumption behavior of
the academic staff at RMUTP. The sample group consisted of 237 academic freshcoffee
consuming personnels The instrument was a questionnaire. Frequency,
percentage, mean, standard deviation, Chi-square and Phi correlation were used in
data analysis via computer program.
The results of the study indicated that 1) majority of the samples were
female, aged between 41-45. Most of them were master’s degree holding instructors
with 25,001-30,000 baht monthly income; 2) most of the staff consumed
approximately 4-5 glasses of freshly-brewed coffee weekly, spending 41-50 baht per
glass. Most purchased the fresh-coffee from a coffee booth or a coffee corner from
09.01-12.00 in the morning. Most of the samples preferred to drink iced (cold)
fresh-coffee which had bitter sweet rich taste. Milk was once in a while added.
Moreover, they liked to drink fresh-coffee together with something sweet, such as
cake, bread, and pie; and 3) concerning the relationship between personal factors of
academic staff at RMUTP, it was found that age, work status, education level, faculty
and average monthly income had a statistically significant correlation at the level of
0.5 with the consumption behavior. None of the gender was found. | en_US |
dc.description.sponsorship | Rajamangala University of Technology Phra Nakhon | en_US |
dc.language.iso | th | en_US |
dc.subject | Beverage | en_US |
dc.subject | เครื่องดื่ม | en_US |
dc.subject | Coffee | en_US |
dc.subject | กาแฟ | en_US |
dc.subject | fresh coffee | en_US |
dc.subject | กาแฟสด | en_US |
dc.subject | personnel | en_US |
dc.subject | บุคลากร | en_US |
dc.subject | Rajamangala University of Technology Phra Nakhon | en_US |
dc.subject | มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร | en_US |
dc.title | Fresh-coffee consumption behavior of academic staff at Rajamangala University of Technology Phra Nakhon | en_US |
dc.title.alternative | พฤติกรรมการบริโภคกาแฟสดของบุคลากรสายวิชาการ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร | en_US |
dc.type | Thesis | en_US |
dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |