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dc.contributor.authorVitayapisan, Sivaponen_US
dc.contributor.authorศิวพร ไวทยะพิศาลen_US
dc.date.accessioned2020-01-18T03:12:32Z
dc.date.available2020-01-18T03:12:32Z
dc.date.issued2020-01-18
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3022
dc.descriptionวิทยานิพนธ์ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2560en_US
dc.description.abstractThe purposes of the research were to study 1) personal factors of the academic staff at Rajamangala University of Technology Phra Nakhon (RMUTP) 2) fresh-coffee consumption behavior of the academic staff at RMUTP and 3) relationship between personal factors and fresh-coffee consumption behavior of the academic staff at RMUTP. The sample group consisted of 237 academic freshcoffee consuming personnels The instrument was a questionnaire. Frequency, percentage, mean, standard deviation, Chi-square and Phi correlation were used in data analysis via computer program. The results of the study indicated that 1) majority of the samples were female, aged between 41-45. Most of them were master’s degree holding instructors with 25,001-30,000 baht monthly income; 2) most of the staff consumed approximately 4-5 glasses of freshly-brewed coffee weekly, spending 41-50 baht per glass. Most purchased the fresh-coffee from a coffee booth or a coffee corner from 09.01-12.00 in the morning. Most of the samples preferred to drink iced (cold) fresh-coffee which had bitter sweet rich taste. Milk was once in a while added. Moreover, they liked to drink fresh-coffee together with something sweet, such as cake, bread, and pie; and 3) concerning the relationship between personal factors of academic staff at RMUTP, it was found that age, work status, education level, faculty and average monthly income had a statistically significant correlation at the level of 0.5 with the consumption behavior. None of the gender was found.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectBeverageen_US
dc.subjectเครื่องดื่มen_US
dc.subjectCoffeeen_US
dc.subjectกาแฟen_US
dc.subjectfresh coffeeen_US
dc.subjectกาแฟสดen_US
dc.subjectpersonnelen_US
dc.subjectบุคลากรen_US
dc.subjectRajamangala University of Technology Phra Nakhonen_US
dc.subjectมหาวิทยาลัยเทคโนโลยีราชมงคลพระนครen_US
dc.titleFresh-coffee consumption behavior of academic staff at Rajamangala University of Technology Phra Nakhonen_US
dc.title.alternativeพฤติกรรมการบริโภคกาแฟสดของบุคลากรสายวิชาการ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนครen_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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